About us

We're three guys (Bijan, Sam & Ben) who were fed up with how complicated, overpriced and confusing men's skincare was. We each have different skin, so it was our goal to make skincare effective for all skin types.

Not enough men care about their skin because it's either complicated, a hassle or they don't know where to start. Which means many men may age poorly or struggle with skin issues that make us feel insecure.

We decided to try and change that with simple, affordable and effective skincare to help men learn to embrace looking and feeling good in their skin.